Local search engine optimization is an SEO branch focused on optimizing a website that can be found in the local search results. Local search or local SEO encompasses all the nifty search words that scream local, like:
- Digital Marketing Agency in [city name]
- Auto locksmith in [city name]
- Lawyers near me
- Doctors near me
Why Local SEO Matters In Australian Web
While the local map pack is displayed inside the regular Google organic search listings, the main Google search results and the local map pack results are operated by different algorithms. As a local Australian company, you have the ability to simultaneously appear within both the main organic search results as well as the local map pack.
When you’re new to promoting your company online, understanding what you should be focused on to make your efforts as successful as possible is one of the biggest challenges. Website content is an important consideration, just as it is in Google’s standard search algorithm, which also involves location-based variables such as Google My Company, citations, and review signals.
The Significance of Content to Your Local SEO Efforts
Locally based content plays a significant role in local SEO efforts. The content with a local emphasis, scope, width, and expertise appears to do well, depending on your industry. Usually, writing long-form content doesn’t always yield the best results, however.
It all depends on the nature of your query’s output, and whether this information best fits the user’s purpose behind the query. It is not about whether the question has the highest word count. Using all these factors to write custom local content will help you achieve the quality content that Google wants to return for some local search.
What shouldn’t you do regarding content? Content style Wikipedia is the worst kind of content you might write. Thin content adds little value to your efforts with the SEO.
Keyword Research And Local Search
Keyword work hasn’t changed all that much for local SEO, although certain things are a little different. Statistics now show that more people have access to apps such as smartphones, Amazon Echo, and Google Home. Such apps pave the way for voice identification to become one of the key avenues for local search executions. For most people, it’s easier to say “find a doctor near me” or “find a plumber near me” than typing in. So, seeing an increase in local queries based on conversational voice search isn’t shocking.
Try out keyword combinations that include questions if your business is service-oriented. It is an excellent way of targeting local-intentioned keywords. If your industry is a local brick-and-mortar, service-related business, such as a restaurant or an attorney or lawyer, seek keyword variations with a tone and emphasis for conversation. You may be shocked by the amount of quest you can achieve while doing keyword research in this way.
Who Benefits From Local SEO
- Lawyers and law firms
- Doctors and medical practices
But, Internet businesses like only eCommerce stores, local writers, companies who don’t want to share their local information and private online sellers that want to keep their information private are probably not ideal candidates for local SEO services. Green SEO is a digital marketing agency in Australia specializing in local SEO. If you want to get your business noticed and rank high, contact them today.